Oct 072016
 
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What is Blue Ocean Strategy?

Supply Chain and Leadership Information.

  • “The natural strategic orientation of many companies is toward retaining existing customers and seeking further segmentation opportunities. This is especially true in the face of competitive pressure. Although this might be a good way to gain a focused competitive advantage and increase share of the existing market space, it is not likely to produce a blue ocean that expands the market and creates new demand.”  ~ W. Chan Kim, Blue Ocean Strategy