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Simon Sinek: How great leaders inspire action. Over 380K views. Why Apple commands loyalty.

by Super User
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Saturday, 30 July 2011 Category Marketing 0 Comments

Summary on Youtube: Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

Eighteen minute video with over 380,000 views.

Tags: execute, action, innovation, apple
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