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How Tim Cook Became Apple’s CEO.

Many people are aware that Tim Cook is Apple’s CEO.  What people may not know is Tim Cook’s background and how he became the CEO of Apple.  Tim Cook’s experience was in operations and data analysis instead of products.  Tim Cook was brought into Apple by Steve Jobs to improve the Apple supply chain.  He not only improved the Apple supply chain but made it one of the best in the world.  Watch the video below and find out how Tim Cook ended up taking that top spot at Apple. 

Tim Cook became the CEO of Apple in August 2011, following the resignation of Steve Jobs. Cook had been with Apple for many years prior to taking on the CEO role, having joined the company in 1998 as Senior Vice President for Worldwide Operations. In this role, Cook was responsible for managing Apple’s supply chain and ensuring that the company was able to produce and deliver its products on time and at the required scale.

Before joining Apple, Cook had a successful career in the technology industry, having worked at IBM and Compaq in a variety of leadership roles. He is known for his strong operational and supply chain management skills, as well as his ability to lead and motivate teams.

Under Cook’s leadership, Apple has continued to grow and innovate, with a focus on expanding its product line and entering new markets. Cook has also emphasized the importance of sustainability and social responsibility, and has implemented a number of initiatives to reduce Apple’s environmental impact and improve its supply chain practices.

Apple CEO Quotes

  • “The sidelines are not where you want to live your life. The world needs you in the arena.” ~Tim Cook
  • “Once you discover one simple fact, and that is everything around you that you call life, was made up by people that were no smarter than you.” ~Steve Jobs
  • “John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place which was making great computers for people to use.” ~Steve Jobs
  • “I think two people with strong points of view can appreciate each other even more.” ~Tim Cook
  • “Believing that the dots will connect down the road will give you the confidence to follow your heart.” ~Steve Jobs
  • “I’m not worried about artificial intelligence giving computers the ability to think like humans. I’m more concerned about people thinking like computers, without values or compassion, without concern for consequences. That is what we need you to help us guard against.” ~Tim Cook
  • “I’m actually as proud of many of the things we haven’t done as the things we have done.” ~Steve Jobs
  • “The best thing you can ever do in business is to find the win-win. You know, whoever you’re working with. If you’re trading between countries, you find a way for both to win. If you’re working with a partner in business, find a way for both to win.” ~Tim Cook, Apple CEO.
  • “Don’t get hung up on who owns the idea. Pick the best one, and let’s go.” ~Steve Jobs
  • “We care about every worker in our worldwide supply chain. Any accident is deeply troubling, and any issue with working conditions is cause for concern. What we will not do—and never have done—is stand still or turn a blind eye to problems in our supply chain. On this you have my word.” ~Tim Cook

Apple Research and Information

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Tim Cook Apple's CEO
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